CaSE STuDIeS
THE CHALLENGE
Client did not leverage it’s portfolio size with 5 Chevy locations, and therefore didn’t maximize it’s market and media presence.
OUR SOLUTION
We positioned the five Feldman dealerships throughout Metro Detroit as one entity as Feldman Chevrolet, Michigan’s #1 Chevy Dealer, and shifted the media strategy away from micro cable markets to mainstream network television.
exclusive precedent-setting
3-day buy back
More available inventory, more service bays and technicians as well as an exclusive precedent-setting 3-Day Buy Back Guarantee.
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THE RESULT
The strategy doubled their leads from to 4,000 to 8,000 each month resulting in double digit sales increase and significant market share gains. Market-share increased by a whopping 3.5 percentage points in the Lansing DMA and is currently tracking 2% market share increases in Metro Detroit.
We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.
- Broadcast
- Radio
- Digital
- Web
- POP
- Experiential
TESTIMONIALS
Hiring the Sussman Agency was one of our better decisions.
I met Alan Sussman when I was 24 years old and knew he was
the guy. From day 1 their direction has been clear, their
execution even better resulting in double digit increases.
They leave any other agencies in the dust.
FELDMAN AUTOMOTIVE GROUP, PRESIDENT AND CEO
JAY FELDMAN