Remind people that Art Van Furniture was still the #1. Previous Art Van Furniture advertising campaigns blurred the lines with repetitive hard hitting, incentive messages that started to look and feel tired.
The Sussman team developed a stronger brand position that reflects a national look with a local fight. Using recognizable music and carefully crafted brand creative, we connected Art Van Furniture to their customers in a more emotional way. It gave us the permission to run more aggressive, hard hitting retail advertising throughout the year. Consumers were now more receptive to our promotional message.
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it gave us permission to run more aggressive, hard-hitting retail advertising throughout the year
This created significant sales increases that helped Art Van Furniture
grow their business from $350 million to just under $1 billion in 2017 when sold to venture capital giant T.H. Lee.
We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.
If you don’t want to compete and you’re not looking for your
numbers to go up… don’t hire the Sussman Agency. Otherwise, be
prepared for them to punch your competition in the mouth.
ART VAN PURESLEEP, PRESIDENT AND CEO