Art Van Furniture2019-01-08T16:14:09+00:00

CaSE STuDIeS

Art Van Furniture Younger, hip look and feel, resulting in double digit sales increase over seven years

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THE CHALLENGE

Remind people that Art Van Furniture was still the #1. Previous Art Van Furniture advertising campaigns blurred the lines with repetitive hard hitting, incentive messages that started to look and feel tired.

OUR SOLUTION

The Sussman team developed a stronger brand position that reflects a national look with a local fight. Using recognizable music and carefully crafted brand creative, we connected Art Van Furniture to their customers in a more emotional way. It gave us the permission to run more aggressive, hard hitting retail advertising throughout the year. Consumers were now more receptive to our promotional message.

Outlet at Art Van

We repositioned the Art Van Clearance Center as the new Outlet at Art Van to target a younger, trendier market

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Art Van Furniture logo

connecting on an
emotional level
it gave us permission to run more aggressive, hard-hitting retail advertising throughout the year

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THE RESULT

This created significant sales increases that helped Art Van Furniture
grow their business from $350 million to just under $1 billion in 2017 when sold to venture capital giant T.H. Lee.

Art Van Furniture sold for just under $1 billion in 2017

CAMPAIGN

CAMPAIGN

We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.

  • Broadcast
  • Print
  • Radio

TESTIMONIALS

If you don’t want to compete and you’re not looking for your
numbers to go up… don’t hire the Sussman Agency. Otherwise, be
prepared for them to punch your competition in the mouth.

ART VAN PURESLEEP, PRESIDENT AND CEO
KIM YOST

WE STRIVE

to work with

BoLD

CLIENTS

Are you ready to break through category conventions and rise to the next level?