Feldman Automotive Group2018-09-26T15:01:24+00:00

CaSE STuDIeS

Feldman Automotive Group disrupted the marketplace and increased sales and market share

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THE CHALLENGE

Client did not leverage it’s portfolio size with 5 Chevy locations, and therefore didn’t maximize it’s market and media presence.

OUR SOLUTION

We positioned the five Feldman dealerships throughout Metro Detroit as one entity as Feldman Chevrolet, Michigan’s #1 Chevy Dealer, and shifted the media strategy away from micro cable markets to mainstream network television.

exclusive precedent-setting
3-day buy back
More available inventory, more service bays and technicians as well as an exclusive precedent-setting 3-Day Buy Back Guarantee.

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Example of a digital ad for Feldman Automotive Group
example of a digital ad for Feldman Automotive Group
example of digital ad for Feldman Automotive Group

THE RESULT

The strategy doubled their leads from to 4,000 to 8,000 each month resulting in double digit sales increase and significant market share gains. Market-share increased by a whopping 3.5 percentage points in the Lansing DMA and is currently tracking 2% market share increases in Metro Detroit.

chart of sales from Feldman Automotive Group
Feldman Automotive Group saw a 28% new car sales increase

CAMPAIGN

CAMPAIGN

We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.

  • Broadcast
  • Radio
  • Digital
  • Print
  • Web
  • POP
  • Experiential

TESTIMONIALS

Hiring the Sussman Agency was one of our better decisions.
I met Alan Sussman when I was 24 years old and knew he was
the guy. From day 1 their direction has been clear, their
execution even better resulting in double digit increases.
They leave any other agencies in the dust.

FELDMAN AUTOMOTIVE GROUP, PRESIDENT AND CEO
JAY FELDMAN

WE STRIVE

to work with

BoLD

CLIENTS

Are you ready to break through category conventions and rise to the next level?