CaSE STuDIeS

THE CHALLENGE

Help revitalize and reposition an iconic Michigan-based brand that has lost it’s identity.

OUR SOLUTION

Olga’s Kitchen historically considered itself a gourmet soup and sandwich
specialty shop which competed against heavyweights like Panera Bread and Subway. Recognizing that we could win that battle with their national advertising budgets, we sought out an unfair advantage by creating a new category that Olga’s could own. Hence the birth of: “It’s Not a Sandwich It’s an Olga”.

New slogan for Olga's Kitchen - It's not a sandwich, it's an Olga

brand
repositioning
Introduction of “It’s Not a Sandwich, It’s an Olga” creating separation within the casual food service industry.

THE RESULT

A digital marketing campaign drove over 800,000 impressions in the first two weeks and sales and covers increased by 8½% with a new TV campaign, by expanding their audience while reconnecting with their base we made the brand relevant again.

example of an advertisement for Olga's Kitchen

example of a digital ad for Olga's Kitchen

CAMPAIGN

We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.