The mattress category is over crowded with look-a-like messaging. We were challenged to turn the category upside-down.
We asked ourselves: WHAT WOULD NIKE DO? Getting better sleep translates into improved health and wellness…which in turn means a better life. We focused on how you RISE begins at night with a great night rest.
Put yourself to the test
We challenged people to take the exclusive AVPS sleep test to find their perfect mattress for a great night’s sleep.
– Because your day starts at night.
More people took the test.
Overnight, we generated double-digit increases in consumer in-store testing.
We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.
If you don’t want to compete and you’re not looking for your
numbers to go up… don’t hire the Sussman Agency. Otherwise, be
prepared for them to punch your competition in the mouth.
ART VAN PURESLEEP, PRESIDENT AND CEO