Weightwatchers2019-02-19T10:13:14+00:00

CaSE STuDIeS

Weightwatchers: eat the food you love, lose the weight you want.

THE CHALLENGE

The WW Group, Inc., the largest franchisee of Weightwatchers in North America was struggling with lagging membership. Consumers were clearly aware that the key to losing weight was to eat less, eat healthier and exercise more. However, a diet of carrots, celery and cottage cheese was not appealing and membership slowed to a crawl.

Our Solution

We reframed the dialogue between Weightwatchers and its membership, both current and prospective. We changed the game and hit a nerve with consumers with the message you can eat what you love – burgers, pizza, yes even ice cream – just stay within your point level and lose the weight you want. Instead of enforcing restrictions, we embraced their desires and simply stated, “Eat the foods you love. Lose the weight you want.”

print ad for Weightwatchers

3 KeYS

TO LOSING WEIGHT

weightwatchers logo
we embraced the desire to eat just stay within your point level and lose the weight you want.

Watch Video

Weightwatchers logo

we embraced the
desire to eat
just stay within your point level and
lose the weight you want.

Watch Video

THE RESULT

New membership tripled as did revenue from $36 million to $90 million.

creative for food guide made for Weightwatchers
Print ad for Weightwatchers

CAMPAIGN

CAMPAIGN

We pull out all the stops for our clients. We are their business partners, advocates, and counsel. We become an extension of our client’s marketing and advertising function by vertically integrating our resources. As, such we are highly selective with the types of clients with which we partner.

  • Broadcast
  • Print
  • Radio

TESTIMONIALS

Weightwatchers logo

Paramount to what defines Alan and his agency is their obsession with “beating” the client’s competition by out-thinking, out-working, and out-performing them.

President & CEO, Weightwatchers
FLORINE MARK

WE STRIVE

to work with

BoLD

CLIENTS

Are you ready to break through category conventions and rise to the next level?